The Opportunity
Highway 94 wineries are competing with Temecula, Julian, and urban wine bars for the same wine tourists. The wineries that are winning have one thing in common: professional video content that showcases their tasting room experience.
What if we stopped competing individually and started positioning Highway 94 as THE East County wine destination?
🎯 The Solution
A cinematic video campaign that positions Highway 94 as a unified wine country destination while giving each participating winery their own custom content.
Drive Tourism
Video content increases booking inquiries by 300%
SEO Advantage
Google prioritizes websites with video content
Collective Power
Shared marketing = bigger impact, lower cost
Social Ready
Content optimized for Instagram, TikTok, Facebook
💎 Package Details
Highway 94 Collective Video Campaign
What Each Winery Receives:
- Full Collective Video (3-4 min) - 16:9 for website/YouTube
- Individual Winery Feature (30-45 sec) - Your segment isolated for independent use
- Instagram Reels/TikTok Version - 9:16 vertical format
- Instagram Feed Square Version - 1:1 format
- Facebook Cover Video - Optimized format
- 30-Second Teaser Clips - For paid advertising
- Raw B-Roll Package - Additional footage for future use
Alternative: Individual Winery Videos
Note: Individual videos do not include the collective marketing piece or the cost efficiency of the group package.
📊 The Numbers
Cost Breakdown (Collective Package)
| Investment Component | Cost |
|---|---|
| 3 Full-Day Professional Shoots (Interior/Exterior/Aerial/B-Roll) | $1,350 |
| Professional Assistant/Second Camera Operator | $450 |
| Professional Editing & Post-Production | $550 |
| Multiple Format Rendering & Delivery | $150 |
| TOTAL PROJECT COST | $2,500 |
Cost Per Winery:
- 5 Wineries: $500 each
- 6 Wineries: $420 each
- 7+ Wineries: $360 each or less
🎬 Production Details
Project Timeline (2-Week Production)
What We'll Capture Over 3 Production Days:
- Interior Shots - Tasting room ambiance, decor, bar setup, wine displays
- Exterior Shots - Building architecture, property entrance, signage, parking areas
- Wine Experience - Pours, glasses, close-ups (cinematic slow-motion)
- Customer Experience - Happy guests enjoying wine (with releases)
- Owner/Staff Features - 10-15 second welcome or story (optional)
- Vineyard Shots - Rows of vines, grapes, agricultural beauty
- Aerial Drone Footage - Sweeping landscape views, property overview, Highway 94 corridor
- Golden Hour Cinematics - Sunset/magic hour lighting for premium visual quality
- Transition B-Roll - Highway 94 road shots, scenery, "wine country drive" footage
- Detail Shots - Wine barrels, labels, bottles, wine-making process elements
- Pickup Coverage - Any missing shots identified from Days 1-2
- Establishing Sequences - Wide landscape shots that tie the collective narrative together
🎯 Why This Works
For Individual Wineries:
- Professional video content at a fraction of typical production costs
- Your own dedicated segment for your website and social media
- Multiple format deliverables optimized for every platform
- Raw footage you own and can repurpose
For Highway 94 as a Collective:
- Positions Highway 94 as a destination, not just individual stops
- Competes directly with Temecula's marketing presence
- Drives wine tourists who visit multiple wineries (increasing all participants' traffic)
- Shared marketing = exponentially greater reach
- Creates a unified brand identity for East County wine country
"When wine tourists see a professional video showcasing multiple wineries on Highway 94, they don't just visit one—they plan a day trip to visit several. Everyone wins."
Ready to Position Highway 94 as THE Wine Destination?
Holiday wine season is approaching. Now is the time to have professional video content ready for peak tourism months.
Next Step: Pilot with Dulzara first week, then bring in participating wineries for collective shoot.
Ricky Taitt | The Famous Creative
📧 Contact via @thefamouscreative
🎬 Portfolio & Previous Work Available Upon Request