Pop / Rock / Hip-Hop / R&B

VAUGHN

BORNFAMOUS

Catchy hooks, introspective bars and a cadence nobody else has. Written, produced and directed by the artist himself, from New Jersey to San Diego.

Listen to Hott 2 Touch Get exclusives

10M+

Worldwide streams

300+

Releases

First-week streams, Born Famous

Major labels needed

“I TRY MY HARDEST TO DO WHAT EVERYONE ELSE IS NOT.”

VaughnBornFamous

Out now

HOTT 2 TOUCH

feat. Deitrich Johnson

Single · Released July 4, 2026

Spotify Apple Music YouTube

Now playing

BORNFAMOUS TV

All videos on YouTube

AMNESIA

VaughnBornFamous feat. Kish

Official music video

The song that defined the 2025 campaign. By summer 2026 it became one of VBF’s most-streamed hits of all time, leading charts in Amsterdam, Berlin and London. This Afro dance record is the spark for the collaborations and albums to come, as VBF takes it to dance floors and stages.

Watch on YouTube

A VaughnBornFamous documentary BEATFORMERS Watch on YouTube

Festivals 2026 · Screens 2027

An in-depth look at the people who shape our music: the faces behind the hit record, the score or the song you love.

Monetization, inspiration, motivation, A.I. and technique. Created, hosted and directed by VaughnBornFamous.

The story

BORN FAMOUS.

VaughnBornFamous is an American singer, producer and songwriter from the vibrant music scene of Southern California. With an unparalleled verbal cadence, infectious hooks and deep, introspective songwriting, Vaughn is fast becoming a standout figure in the diverse world of music.

His discography runs on unconventional narratives across Afro, Rock, Pop, Hip-Hop, Reggae and R&B, weaving stories of loss, love, stardom, party life and personal struggle.

He kicked off his journey as “Vaughn,” stepping into the spotlight with his debut mixtape series, Natural Born Sinner, which earned him serious local acclaim. Never one to follow industry norms, he founded his own label, Born Famous Records/Magnolia, at just 20 years old. By 2022 he had passed 10 million combined streams across his catalog, and his feature on “Bad” with JXDN became a standout punk anthem on Apple Music while earning worldwide reach on Spotify. That independent spirit and creative control sit at the core of the Born Famous brand.

Behind the camera, he is the creator, host and director of Beatformers, a documentary on the people who shape our music, heading to festivals in 2026 and screens in 2027.

In 2027, fans can expect a groundbreaking fusion of music and film: the commercial album Method to Madness and the biopic Off-Brand.

Listening right now

Top cities by monthly listeners

01LONDONGB
02AMSTERDAMNL
03MONTREALCA
04HAMBURGDE
05BERLINDE

On the way

UPCOMING RELEASES

Get notified first

01 · Deluxe Natural Born Sinner deluxe cover

October 30, 2026

NATURAL BORN SINNER DELUXE

Classics lost in the dark, from a time VBF isn’t proud of. Recorded as he went from the streets and the mixtape era into pro studios for his first album. The Deluxe adds 5 new songs.

02 · Album Method to Madness cover

Summer 2027 · Pre-order February 1

METHOD TO MADNESS

Every artist has the one project they take their time with and give their all. Five years in the making, this is the one VBF calls his favorite. Dancehall and Afro roots mixed with the sound you love.

03 · EP

January 2027

SLAYBACK TERRACE

From Hometown Hero to the evolved Drifting Runaway: a story of falling in love in a new generation, and what it took Vaughn to lose it all and leap away from Slayback Terrace.

The inner circle

HEAR IT FIRST.

Early drops, unreleased tracks, signed copies and merch before anyone else. Straight to your inbox, no algorithm in between. Famers only.

Join the inner circle Takes 30 seconds. No spam, ever.

The vault

300+ RELEASES DEEP.

Love, loss, stardom, party life and the struggle in between. Every era, from the first mixtape to the latest drop.

Natural Born Sinner
Drifter
The Art of Love Vol. 1–3
UYB
Live Fast and Re-Born
Born Famous
Ghetto Love Stories
Misaligned w/ Tidow Beats
Method to Madness

Explore the catalog Apple Music

Black-and-white portrait of VaughnBornFamous in a black hoodie and chain — From the vault

SHOP

All merch on Threadless

Apparel

Sells out every drop Signature Cali Plug tee

SIGNATURE CALI PLUG TEE THE CALI-PLUG SERIES

$39.99+ $9.99 shipping & tax

White

The signature tee from the Cali-Plug Series. It sells out every drop, and for good reason. Get plugged in.

Get plugged in

Natural Born Sinner I Pray For My Enemies hoodie, front and back

I PRAY FOR MY ENEMIES NATURAL BORN SINNER COLLECTION

$60+ shipping & tax

Black

Natural Born Sinner on the chest. I Pray For My Enemies across the back. Tee, long sleeve fleece or hoodie. Wear the era.

Shop the collection

Coming 2027

NEW APPAREL.
NEXT DROP.

Fresh designs land ahead of the next major release. Famers see them first.

Get first look

Music, beats & books

Pre-order Feb 1 Method to Madness Signature Edition CD and sleeve

METHOD TO MADNESS SIGNATURE EDITION

$49.99+ shipping

Get your autographed copy before the album drops in summer 2027. 15 brand-new VBF songs, plus a bonus track only on the physical copy.

Pre-orders open Feb 1

New monthly Born Famous Beats cover: black-and-white close-up portrait

BORN FAMOUS BEATS & FEATURES

$150–500

Beats, hooks and verses from Vaughn and his label. Exclusive leases available while supplies last, with new beats every month.

Browse beats

Only available here Unmolded book cover: a mold character with a laptop on a glowing globe that reads The World Is Yours

UNMOLDED THE BOOK · PDF EDITION

$29.99

A need-to-know guide for the independent artist, written by VaughnBornFamous. The PDF edition is sold only on this site.

Coming soon

Booking & press

Shows, features, interviews and placements.

BornFamousLife@gmail.com